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Startup Spark

May 6th, 2008

Got a retirement plan?

As a startup, you may not think about retiring. After all, that’s a LONG way off, right?
But it’s important. Real important.
I just realized I need to be socking more away than I had in the past (when I had a job). Even though I was putting money each month into my IRA, when […]

By ShannonCherry -- 0 comments

May 1st, 2008

Easy market research

Why do so many companies fail? Often new business owners are so enamored of their new product ideas that they fail to do their research , or they ignore what the research tells them. It is important in product development to develop products that your consumer’s want, not simply what you desire to produce.
Here are […]

By ShannonCherry -- 0 comments

April 30th, 2008

How do you get new ideas?

When your starting up your business and working in it daily, it can be hard to come up with new, innovative ideas.
But you can DO it.  Here’s some ways how, with help from some of the great thinkers:

SIMPLIFY. Boil the problem down to its bone. Toss out all the details that aren’t important or relevant.  […]

By ShannonCherry -- 0 comments

April 25th, 2008

Success Secrets: Publisher SK Joun

As part of Success Secrets: this and every Friday, we talk with entrepreneurs and other professionals about building a business.
Today, we interview SK Joun, an author and publisher of the magazine Parents for Parents. You learn some of her tactics to breaking into the tough magazine world.
(Images courtesy of Shannon Cherry of BeHeardSolutions.com)

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By ShannonCherry -- 0 comments

April 24th, 2008

America’s the big consumer of social media

Interesting study out at AdWeek.  According to Universal McCann more Americans read and watch social media than actually produce it.
It also appears that Asians produce the most content (that’s obviously made to fill the American appetite.)
The study also showed about 60 percent of Internet users in the US read blogs, but just 26 percent had […]

By ShannonCherry -- 0 comments

April 22nd, 2008

Do you care it’s National Small Business Week?

This week is National Small Business Week.
And the answer to my informal poll of small business owners in my area is, “So what. How Cares?!?” Or “Really? I had no clue.”
And frankly, that’s pretty much my thought about it, too.
Although billed by the Small Business Administration (SBA) as a five-day event intended to spotlight the […]

By ShannonCherry -- 0 comments

April 18th, 2008

Success Secrets: Kendall Summerhawk, marketing and branding pro

As part of Success Secrets: this and every Friday, we talk with entrepreneurs and other professionals about building a business.
Today, we interview Kendall Summerhawk, a marketing and branding coach, and owner of KendallSummerhawk.com
(Images courtesy of Shannon Cherry of BeHeardSolutions.com)

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By ShannonCherry -- 1 comment

April 17th, 2008

How are you bracing for the slump?

USA Today just had an article about how some startups are preparing for the economic slowdown.
They gave some good ideas.
But I think they only hit the tip of the iceberg on what people could be doing.
What about marketing? Sure, it’s great it pad your bottom line with VC funds and using collaborative, larger businesses. But […]

By ShannonCherry -- 0 comments

April 16th, 2008

Five mistakes that startups make with their logos

by guest blogger David Clearwater

 
Logo design is one of those strange little tasks that most entrepreneurs never really get much practice at, so it’s not surprising that most of us could use a little help in getting the best possible logos for our startups. Here are a few mistakes you will want to avoid en […]

By ShannonCherry -- 1 comment

April 15th, 2008

Cut your marketing budget? Never!

In the face of a possible recession, small and medium sized businesses are cutting back on their marketing budgets.
 Of course, you may think I’m a little bias here, since I own my PR firms (Be Heard Solutions and Cherry Communications), but hear me out.
A recession should mean that your marketing budget should increase to keep […]

By ShannonCherry -- 1 comment