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Startup Spark

July 9th, 2008

Is the new SBA chief really small business oriented?

I’ve been wondering about your opinion on something.
If you haven’t heard, on June 25th President Bush appointed a new chief of the Small Business Administration (SBA). The thing is, for the third time in a row, the appointed chief, Sandy Baruah, has very little small business experience. 
Not only has he never run a company of […]

By ShannonCherry -- 2 comments

June 30th, 2008

Monday Media Marketing Minute: Narrow Your Market

I’m still surprised to find so many clients and customers thinking that there product or service caters to everyone.
Find out why that’s so wrong in today’s Monday Media Marketing Minute.
Tags: customers, entrepreneur, Monday Media Marketing Minute, niche, niche marketing, prospects, start-up, target-marketShare This

 
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By ShannonCherry -- 2 comments

June 27th, 2008

Success Secrets: Shel Horowitz

As part of Success Secrets, this and every Friday, we talk with entrepreneurs and other professionals about building a business.
This week, I’m featuring good friend Shel Horowitz, from FrugalMarketing,com. Shel & I had a good time talking about starting a business and how to market on the cheap,
(Image courtesy of Shannon Cherry of BeHeardSolutions.com)
Tags: […]

 
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By ShannonCherry -- 2 comments

May 27th, 2008

Are entrepreneurs risk takers?

Keith McFarland’s new Time magazine article claims that entrepreneurs aren’t really fearless.
And I must disagree.
He says that many people starting up companies think in terms as a brilliant experiment - that if it doesn’t work out they can go back to getting a ‘real job.’
It’s taking that initial leap -rather than staying in a secure environment […]

By ShannonCherry -- 0 comments

May 21st, 2008

Cost saving tips for startups (or just about any business!)

There’s sometimes nothing better for me than finding a great deal.  I love it.
But when money’s  tight - and it always is when you are starting a business - the fun gets very serious.
Here are some of my tips to cut initial costs:

Ask for a discount - ALWAYS. Never settle on the first price. Ask […]

By ShannonCherry -- 2 comments

May 20th, 2008

Are you recycling… your publicity?

Another issue of Be Heard! is hot off the presses.  In it learn how you can recycle your publicity for even a better bang for your buck! I also profile Northeast Public Radio’s Best of Our Knowledge.
Get access to all the information here.   Or get it delivered weekly to your inbox by visiting www.beheardsolutions.com.
Tags: Be […]

By ShannonCherry -- 1 comment

May 13th, 2008

SBA to offer additional help

The Small Business Administration (SBA) is offering a new program called Emerging 200.
It will target 200 business owners across the nation who could benefit from low-interest loans, working with mentors and participating in workshops and classes.
Here’s the catch: your business MUST be located in one of the following areas: Boston; Baltimore; Chicago; Philadelphia; Atlanta; New […]

By ShannonCherry -- 0 comments

May 12th, 2008

Monday Media Marketing Minute: Be a rock star marketer!

Welcome to Monday Media Marketing Minute where in less time than it takes to grab a soy milk mocha latte, you can learn how to get a real buzz with insider publicity and marketing secrets.
This week it’s time to get that inner rock star to shine.  Learn the secret marketing tectics that rock stars already […]

 
icon for podpress  Monday Media Marketing Minute: Be a rockstar marketer.: Play Now | Play in Popup | Download

By ShannonCherry -- 0 comments

May 6th, 2008

Ask questions and get answers

More than 70 percent of Americans want to start a business. So what’s keeping them from doing it?
One word: FEAR.
But I think it’s easier than ever to get started. With great technologies now available, practically anyone with a computer and internet access can get started - without a lot of cash.
And one way to stop […]

By ShannonCherry -- 2 comments

May 6th, 2008

Got a retirement plan?

As a startup, you may not think about retiring. After all, that’s a LONG way off, right?
But it’s important. Real important.
I just realized I need to be socking more away than I had in the past (when I had a job). Even though I was putting money each month into my IRA, when […]

By ShannonCherry -- 0 comments

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