July 9th, 2008
I’ve been wondering about your opinion on something.
If you haven’t heard, on June 25th President Bush appointed a new chief of the Small Business Administration (SBA). The thing is, for the third time in a row, the appointed chief, Sandy Baruah, has very little small business experience.
Not only has he never run a company of […]
By ShannonCherry -- 2 comments
June 30th, 2008
I’m still surprised to find so many clients and customers thinking that there product or service caters to everyone.
Find out why that’s so wrong in today’s Monday Media Marketing Minute.
Tags: customers, entrepreneur, Monday Media Marketing Minute, niche, niche marketing, prospects, start-up, target-marketShare This
By ShannonCherry -- 2 comments
June 27th, 2008
As part of Success Secrets, this and every Friday, we talk with entrepreneurs and other professionals about building a business.
This week, I’m featuring good friend Shel Horowitz, from FrugalMarketing,com. Shel & I had a good time talking about starting a business and how to market on the cheap,
(Image courtesy of Shannon Cherry of BeHeardSolutions.com)
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Success Secrets: Shel Horowitz:
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By ShannonCherry -- 2 comments
May 27th, 2008
Keith McFarland’s new Time magazine article claims that entrepreneurs aren’t really fearless.
And I must disagree.
He says that many people starting up companies think in terms as a brilliant experiment - that if it doesn’t work out they can go back to getting a ‘real job.’
It’s taking that initial leap -rather than staying in a secure environment […]
By ShannonCherry -- 0 comments
May 21st, 2008
There’s sometimes nothing better for me than finding a great deal. I love it.
But when money’s tight - and it always is when you are starting a business - the fun gets very serious.
Here are some of my tips to cut initial costs:
Ask for a discount - ALWAYS. Never settle on the first price. Ask […]
By ShannonCherry -- 2 comments
May 20th, 2008
Another issue of Be Heard! is hot off the presses. In it learn how you can recycle your publicity for even a better bang for your buck! I also profile Northeast Public Radio’s Best of Our Knowledge.
Get access to all the information here. Or get it delivered weekly to your inbox by visiting www.beheardsolutions.com.
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By ShannonCherry -- 1 comment
May 13th, 2008
The Small Business Administration (SBA) is offering a new program called Emerging 200.
It will target 200 business owners across the nation who could benefit from low-interest loans, working with mentors and participating in workshops and classes.
Here’s the catch: your business MUST be located in one of the following areas: Boston; Baltimore; Chicago; Philadelphia; Atlanta; New […]
By ShannonCherry -- 0 comments
May 12th, 2008
Welcome to Monday Media Marketing Minute where in less time than it takes to grab a soy milk mocha latte, you can learn how to get a real buzz with insider publicity and marketing secrets.
This week it’s time to get that inner rock star to shine. Learn the secret marketing tectics that rock stars already […]

Monday Media Marketing Minute: Be a rockstar marketer.:
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By ShannonCherry -- 0 comments
May 6th, 2008
More than 70 percent of Americans want to start a business. So what’s keeping them from doing it?
One word: FEAR.
But I think it’s easier than ever to get started. With great technologies now available, practically anyone with a computer and internet access can get started - without a lot of cash.
And one way to stop […]
By ShannonCherry -- 2 comments
May 6th, 2008
As a startup, you may not think about retiring. After all, that’s a LONG way off, right?
But it’s important. Real important.
I just realized I need to be socking more away than I had in the past (when I had a job). Even though I was putting money each month into my IRA, when […]
By ShannonCherry -- 0 comments
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