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Startup Spark

August 18th, 2008

Why you should use PR to recession proof your business

Last week, I posted on my other blog, the importance of using PR during an economic downturn.
Why is public relations one of the strategies you should keep doing, regardless of your budget and cutbacks?

Credibility. People are scrutinizing their purchasing decisions, watching every penny. So they often turn to credible sources of information to help make […]

By ShannonCherry -- 0 comments

July 23rd, 2008

Small businesses think US support sucks

A survey from American Management Services shows that very few small business owners think they are getting adequate support from the US government during the economic downturn.The poll says more than 63 per cent of respondents feel that the Federal government is doing “nothing” and another 23 per cent say it is doing little.
It also […]

By ShannonCherry -- 2 comments

July 21st, 2008

Will the credit crunch hurt you?

Many startups rely on using credit cards and loans to finance their endevors. But in today’s economy, this can hurt your chances of making it through the recession.
So what’s a small business owner to do?

Cut down on spending and borrowing. Think about how you spend.  For example, I use a ton of paper in my […]

By ShannonCherry -- 1 comment

June 20th, 2008

Recession or Redefinition

Recession or Redefinition
By Hazel Palache
I constantly hear “we’re having a recession, things are so expensive, everything is worse than it ever was” yet people are still buying their Starbucks, smoking cigarettes and eating out.
If you know anything about me, you know that I encourage people to look at the bright positive side. To look at […]

By ShannonCherry -- 1 comment

May 15th, 2008

Most small businesses express confidence in growth

More than 75 percent of owners and managers of small businesses say their companies are either on target or will grow at a faster pace than projected this year, according to a national survey released Monday by Administaff, Inc.
More than 6,000 small- and medium-size businesses were polled.
The economy was cited as the most serious concern […]

By ShannonCherry -- 0 comments

April 25th, 2008

Are you cutting your spending?

Although most small business owners are a bit worried about the economy, they are not tightening their belts.   That’s according to a new survey by FedEx/Kinko’s.
Despite a large majority of respondents voicing concerns about the impact the current economy on their business, 92 of respondents said they will keep or even increase their marketing budget […]

By ShannonCherry -- 2 comments

April 17th, 2008

How are you bracing for the slump?

USA Today just had an article about how some startups are preparing for the economic slowdown.
They gave some good ideas.
But I think they only hit the tip of the iceberg on what people could be doing.
What about marketing? Sure, it’s great it pad your bottom line with VC funds and using collaborative, larger businesses. But […]

By ShannonCherry -- 0 comments

April 15th, 2008

Small Business Owners More Pessimistic

Optimism among small business owners is the lowest it has been in 28 years. The Small Business Economic Trends report released by the National Federation of Independent Business said that Small Business Optimism fell 3.3 points, the lowest since the second quarter of 1980.
Much of the problem seems to be the fear of a recession. […]

By ShannonCherry -- 1 comment

March 31st, 2008

Slowdown slowing new startups

A new story in the Mercury News is saying that the recession is thwarting the growth of new startups in the Silicon Valley.
Since venture capitalist need to focus on putting money back in their portfolios, they have less to invest.  The result: less IPOs and other startups.
According to the article, there have been just four […]

By ShannonCherry -- 0 comments

March 12th, 2008

Small businesses less optimisitc

Several recent surveys are showing that small business owners and entrepreneurs are pessimistic about the near future and the economy.
The National Federation of Independent Business index and the Discover Financial Small Business Watch survey both indicate that many small businesses are starting to feel the pinch, and they are experiencing cash flow problems.
Those surveyed also […]

By ShannonCherry -- 4 comments