Even though it’s summer, if you want get ready for a fourth-quarter boost (the time when people are more eager to buy) you need to start NOW!
Most magazines are already thinking of stories with a winter or holiday angle. So you should be thinking that way, too – if you want to beat the competition […]
Another issue of Be Heard!, the free weekly ezine, is now available. Check out a free teleseminar on using the 80/20 rule, find out how to create a publicity plan, and get contacts at Woman’s Day.
Check it out here.
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In this week’s Monday Media Marketing Minute, I go back to some marketing basics to help you understand all the aspects of marketing: what they are and what they’re used for.
All in less than 3 minutes.
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With everything being so expensive, you might find it difficult to dig into the budget for publicity. Money aside, you need to create a “buzz” around your business.
Getting your target martket to notice your product or service doesn’t always have to cost you the big bucks. You can build interest around your product or service […]
Another issue of Be Heard!, the free weekly ezine, is now available. In it, I share information on why YOU are the brand and deserve publicity as much as big businesses. You’ll also get contacts at Cookie Magazine, and much more.
Check it out here.
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There are more than 10,000 tradition (not online) radio programs in the US looking for guests each day. If you want to be one of them, you need to listen to this week’s Monday Media Marketing Minute and find out how you can pitch producers.
In less than 3 minutes, you’ll know exactly what to do […]
Another issue of Be Heard! is ready for viewing.
Last week, I posted a bit about how shocked I was that my interns never knew what a press kit was for. So I was inspired in this issue to share a bit about press kits and what to put in them.
You’ll also get the contacts for […]
It’s important to make your business visible, in your community and beyond. After all, when people are looking to buy products or services, they usually opt for the business they remember seeing or hearing about.
Use the following ideas to market your business, create visibility, and drive more customers to your doors.
1.) Launch an event – […]
Getting publicity for your business can seem like a challenge. How do you publicize your company although nothing you would consider newsworthy has happened? The answer is you make something that would typically not be too important or newsworthy seem like it is. If it seems newsworthy or interesting to an editor or a journalist, […]
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Written by Shannon Cherry [email] for b5media.
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