With everything being so expensive, you might find it difficult to dig into the budget for publicity. Money aside, you need to create a “buzz” around your business.
Getting your target martket to notice your product or service doesn’t always have to cost you the big bucks. You can build interest around your product or service […]
Another issue of Be Heard!, the free weekly ezine, is now available. In it, I share information on why YOU are the brand and deserve publicity as much as big businesses. You’ll also get contacts at Cookie Magazine, and much more.
Check it out here.
Tags: Be Heard Solutions, Be Heard! ezine, Cherry Communications, Cookie Magazine, Publicity, […]
There are more than 10,000 tradition (not online) radio programs in the US looking for guests each day. If you want to be one of them, you need to listen to this week’s Monday Media Marketing Minute and find out how you can pitch producers.
In less than 3 minutes, you’ll know exactly what to do […]
Another issue of Be Heard! is ready for viewing.
Last week, I posted a bit about how shocked I was that my interns never knew what a press kit was for. So I was inspired in this issue to share a bit about press kits and what to put in them.
You’ll also get the contacts for […]
It’s important to make your business visible, in your community and beyond. After all, when people are looking to buy products or services, they usually opt for the business they remember seeing or hearing about.
Use the following ideas to market your business, create visibility, and drive more customers to your doors.
1.) Launch an event – […]
Tags: marketing, marketing summer camp, PR, Publicity, SEO, Shannon CherryShare This
Getting publicity for your business can seem like a challenge. How do you publicize your company although nothing you would consider newsworthy has happened? The answer is you make something that would typically not be too important or newsworthy seem like it is. If it seems newsworthy or interesting to an editor or a journalist, […]
The Business of Celebrations
By Matt Cherry
Happy Solstice!
In the Northern Hemisphere today has the greatest number of daylight hours and the sun reaches its maximum elevation in the sky. Usually the solstice is on June 21 – the official first day of summer – but this is a rare year when it starts on the 20th.
OK, […]
A new issue of Be Heard! is out. And in it, I discuss why you need media coverage -no matter what your size business. There’s also info and contacts about Variety, and much more!
Click here to read it online.
Tags: Be Heard! Media, Business, media-relations, Publicity, small-businessShare This
I just read one of the best stories of the week, by Steve Strauss, comparing Barak Obama to a startup.
And Steve is right on the money. Obama won because he knew who he was, and stick to it.
You have to do that when in business too. You need to show why you are unique and […]
Sparking startups with advice, inspiration and a bit of craziness...
Written by Shannon Cherry [email] for b5media.
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