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Startup Spark

May 19th, 2008

Monday Media Marketing Minute: A reporter’s little black book

In less time than it takes to grab a chia tea latte, you can get a real buzz by listening to the Monday Media Marketing Minute.
This week’s episode:  Reporters have a special file of experts - and you need to be in it, if you want media coverage.  Find out exactly what it is - […]

 
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By ShannonCherry -- 0 comments

March 19th, 2008

Why hype wins short term, but frankly sucks

I just talked about how honesty pays. And now I want to talk about why people buy the hype.
My pal Eric over at Common Sense PR recently spotted some PR on a new business that helps startups.
Frankly, there are two things that bother me about the company.
First, I can’t agree enough with Eric about how […]

By ShannonCherry -- 1 comment

March 19th, 2008

Why being honest pays in the long run

In Albany, NY, where I live, we hear all the gossip about politicians. (Well, I will admit NO ONE I know, including people who work for the governor, knew about Eliot’s secret.)
As for the newly sworn in governor, David Patterson, many insiders and outsiders knew about his affairs. So he was smart that soon after […]

By ShannonCherry -- 2 comments

January 28th, 2008

Monday Media Marketing Minute: Be the local expert

In less than the time it takes to get your iced mocha semi-skim latte, learn some secrets to get a real buzz.
Are you longing to be the hometown hero? When your business attracts local clients and customers, you may want to stop worrying about national publicity (Buh-bye Oprah!) and start focusing on local publicity by […]

 
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By ShannonCherry -- 0 comments

December 24th, 2007

Monday Media Marketing Minute: Take advantage of the ‘down time’

In less time that it takes to get a peppermint mochachino, you can learn how to get a buzz using publicity.
In this edition of the Monday Media Marketing Minute, learn some of the marketing strategies I do the last week of every year.
Tags: articles, marketing-tips, media_marketing, Podcast, PR, Publicity, quickcastShare This

 
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By ShannonCherry -- 0 comments

October 2nd, 2007

October is Self-Promotion Month

Let’s face it. We all want to get noticed. And with a little time and hard work, many entrepreneurs and small business owners can use self-promotion and publicity to reach their target market.

Since October is National Self-Promotion Month, it’s the perfect time to begin creating a publicity campaign for any business.

Here are some […]

By ShannonCherry -- 0 comments