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Startup Spark

June 20th, 2008

Wish you were here!

Tags: marketing, marketing summer camp, PR, Publicity, SEO, Shannon CherryShare This

By ShannonCherry -- 0 comments

June 16th, 2008

Monday Media Marketing Minute: Email Pitching a Reporter

Should I email a reporter?
It’s one of the most common questions I get when I teach and  coach small business owners about publicity.
Find out my answer, by listening to this week’s Monday Media Marketing Minute.
Tags: email reporters, Free Publicity, journalists, marketing, media releations, Monday Media Marketing Minute, PR, small-businessShare This

 
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By ShannonCherry -- 0 comments

June 5th, 2008

Know what you’re good at - and stick to it!

I’m sure a lot of you have heard of or use Twitter. Twitter has been experiencing downtime and missing features as a result of many technical issues.
With a different problem every day, users around the world are taking “sides”. Some are angry that the problems are happening. Others, however, are more concerned with the way […]

By ShannonCherry -- 1 comment

June 4th, 2008

Have I gotten the bait & switch?

Startup Spark is one of the top 100 business blogs on Technorati.  So I often get pitched from PR firms and other entrepreneurs to highlight their book, their product, or their service.
Recently, I sent out  a call that I wanted to interview authors and other experts. I was pitched one CEO who I thought would […]

By ShannonCherry -- 0 comments

June 4th, 2008

Want holiday media attention? Then start now!

One quick reminder that today is the LAST DAY to register for my brand new, teleclass Happy Holidays: Your Guide to Free Year End Publicity at the early bird price of only $47.
I know, I know.  You aren’t thinking about the holidays right now. But trust me, journalists are!  Major magazines - and their year-end […]

By ShannonCherry -- 0 comments

May 19th, 2008

Monday Media Marketing Minute: A reporter’s little black book

In less time than it takes to grab a chia tea latte, you can get a real buzz by listening to the Monday Media Marketing Minute.
This week’s episode:  Reporters have a special file of experts - and you need to be in it, if you want media coverage.  Find out exactly what it is - […]

 
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By ShannonCherry -- 0 comments

March 19th, 2008

Why hype wins short term, but frankly sucks

I just talked about how honesty pays. And now I want to talk about why people buy the hype.
My pal Eric over at Common Sense PR recently spotted some PR on a new business that helps startups.
Frankly, there are two things that bother me about the company.
First, I can’t agree enough with Eric about how […]

By ShannonCherry -- 1 comment

March 19th, 2008

Why being honest pays in the long run

In Albany, NY, where I live, we hear all the gossip about politicians. (Well, I will admit NO ONE I know, including people who work for the governor, knew about Eliot’s secret.)
As for the newly sworn in governor, David Patterson, many insiders and outsiders knew about his affairs. So he was smart that soon after […]

By ShannonCherry -- 2 comments

January 28th, 2008

Monday Media Marketing Minute: Be the local expert

In less than the time it takes to get your iced mocha semi-skim latte, learn some secrets to get a real buzz.
Are you longing to be the hometown hero? When your business attracts local clients and customers, you may want to stop worrying about national publicity (Buh-bye Oprah!) and start focusing on local publicity by […]

 
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By ShannonCherry -- 0 comments

December 24th, 2007

Monday Media Marketing Minute: Take advantage of the ‘down time’

In less time that it takes to get a peppermint mochachino, you can learn how to get a buzz using publicity.
In this edition of the Monday Media Marketing Minute, learn some of the marketing strategies I do the last week of every year.
Tags: articles, marketing-tips, media_marketing, Podcast, PR, Publicity, quickcastShare This

 
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By ShannonCherry -- 0 comments

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