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Startup Spark

July 2nd, 2008

Be Heard: Is the press release dead?

Another issue of Be Heard!, the free weekly ezine, is now available. In it, I share information on the evolution of the press release, as well as how to use it effectively in a Web 2.0 world. You’ll also get contacts at Pink Magazine, and much more.
Check it out here.
Tags: Be Heard Solutions, Be Heard! […]

By ShannonCherry -- 0 comments

June 9th, 2008

Monday Media Marketing Minute: Should you include photos with news releases?

In this week’s Monday Media Marketing Minute, I’m sharing the results of a recent survey about using photos in press releases - and what you should do IF you decided to use them.
All in less than three minutes!
And if you like this, then sign up for my weekly ezine, which shares tons more publicity ideas […]

 
icon for podpress  Monday Media Marketing Minute: Should you include photos with news releases?: Play Now | Play in Popup | Download

By ShannonCherry -- 0 comments

March 19th, 2008

Why hype wins short term, but frankly sucks

I just talked about how honesty pays. And now I want to talk about why people buy the hype.
My pal Eric over at Common Sense PR recently spotted some PR on a new business that helps startups.
Frankly, there are two things that bother me about the company.
First, I can’t agree enough with Eric about how […]

By ShannonCherry -- 1 comment