July 17th, 2008
With everything being so expensive, you might find it difficult to dig into the budget for publicity. Money aside, you need to create a “buzz” around your business.
Getting your target martket to notice your product or service doesn’t always have to cost you the big bucks. You can build interest around your product or service […]
By ShannonCherry -- 1 comment
July 11th, 2008
As part of Success Secrets, this and every Friday, we talk with entrepreneurs and other professionals about building a business.
This week, I’m featuring Simon Sinek, who I believe is one of the most fascinating marketers around. Simon is a leading international authority on how to expand business markets and customer bases by inspiring action within […]

Do you know your why with Simon Sinek:
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By ShannonCherry -- 1 comment
July 7th, 2008
There are more than 10,000 tradition (not online) radio programs in the US looking for guests each day. If you want to be one of them, you need to listen to this week’s Monday Media Marketing Minute and find out how you can pitch producers.
In less than 3 minutes, you’ll know exactly what to do […]

Monday Media Marketing Minute: Want to be on the radio?:
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By ShannonCherry -- 0 comments
July 1st, 2008
June was quite a busy month, with 60 posts. So it wouldn’t be surprising if you missed something!
Here are some highlights of the most commented posts in June:
Are you treating your business like a buffet?
Can bartering help you?
Hell-oh! Can you be any ruder?
Marketing on a startup budget
What are colleges teaching your youth?
Why every young entrepreneur […]
By ShannonCherry -- 0 comments
June 30th, 2008
Scientists have discovered the part of the brain that makes buy when they see marketing.
The region, in a primitive part of the brain, is activated when we are faced with unfamiliar choices.
And the research has shown it’s the cause of why bright new packaging or a snappy logo can make products sell. Scientists believe novelty-seeking […]
By ShannonCherry -- 0 comments
June 25th, 2008
I hosted a great , completely-full, call last night with Michele PW and MaryPat Kavanaugh on using Web 2.0 and Social Networking to get more business.
I certainly learned a lot.
In case you missed the call, or couldn’t get through, you can give a listen right here (or download it to listen to at your convenience).
And […]

Using Web 2.0 & Social Networking Free Call:
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By ShannonCherry -- 2 comments
June 25th, 2008
Another issue of Be Heard! is ready for viewing.
Last week, I posted a bit about how shocked I was that my interns never knew what a press kit was for. So I was inspired in this issue to share a bit about press kits and what to put in them.
You’ll also get the contacts for […]
By ShannonCherry -- 0 comments
June 23rd, 2008
In this week’s Monday Media Marketing Minute, I share the way to consistently do your marketing - and making it effortless.
And if you are interested in learning marketing this summer, join me for Marketing Summer Camp.
Tags: consultant, effortless marketing, marketing, marketing summer camp, power publicst, Shannon Cherry, small business marketing, solo professionalShare This

MOnday Media Marketing Minute: Effortless Marketing:
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By ShannonCherry -- 0 comments
June 23rd, 2008
Web 2.0. Social Networking. We’re told we need to use these to build our businesses, but are overwhelmed with it all!
So I’m bringing in my good pals, Michele PW, Your $Ka-Ching! Marketing Strategist, and Mary Pat Kavanagh, Queen of Connections, on exactly what all of this is and how you can use these strategies […]
By ShannonCherry -- 1 comment
June 20th, 2008
Why every young entrepreneur should start a blog
by Karl Goldfield
The last time I checked, and it was a while ago, there were over 70 million blogs and that number was growing by a couple of million a month. With that many in existence, the reasons behind starting one are too numerous to count. Here are […]
By ShannonCherry -- 4 comments
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