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Startup Spark

August 13th, 2008

Email Lists Made Easy. Well… Easier.

Managing an effective email list is very difficult. You need to build relationships with potential clients and maintain those relationships to make them stay. Experts are saying that it takes at least seven emails for a potential client to even recognize your brand or name, and even then, it takes several more for them to […]

By ShannonCherry -- 0 comments

May 29th, 2008

Internet Marketing: Tips for success

Yesterday, I discussed what tactics small businesses are choosing to invest their marketing dollars in. Today, I want to show you how much more you can do, cost effectively.
Here are my tips on making sure your Internet marketing is working for you - not against you.
Search engines aren’t the be all and end all.
Although search […]

By ShannonCherry -- 0 comments

May 28th, 2008

What kind of marketing are small businesses investing in?

B2B Reports recently released results of their survey on what small business owners’ invest in marketing-wise.
More than half used their marketing dollars on web design (53 percent). Many (43 percent) also added search engine optimization to the mix as well. And 41 percent also chose email marketing.
B2B Reports surveyed 800 small businesses.
Investing in Internet marketing […]

By ShannonCherry -- 2 comments

March 21st, 2008

Success Secrets: Ryan P. Allis, CEO of iContact

Success Secrets is back! Every Friday, I’ll be talking with entrepreneurs and other professionals about building a business.
This week, I’m interviewing Ryan Allis, CEO of iContact, and author of the new book, Zero to One Million: How I Built a Company to 1 Million in Sales… And How You Can, Too.
I was thrilled to […]

 
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By ShannonCherry -- 1 comment