The beauty of a small business is that it’s usually very community oriented. Owners really get to know their clients and customers. When you’re trying to impress, build or maintain a relationship with a partner or investor, it’s so important to be yourself. Don’t be fake.
When it comes to the whole “wining and dining” […]
I lost a client today. Someone I respected as another marketing professional.
And I lost this person because of expectations. His expectations (right or wrong) were not met and as a result, he was disappointed.
Setting expectations needs two components: the ability to listen and the ability to educate. I believe I failed on the […]
Sparking startups with advice, inspiration and a bit of craziness...
Written by Shannon Cherry [email] for b5media.
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