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Startup Spark

October 3rd, 2008

Boost your business by giving back

Yesterday, I talked about a new survey that showed that cause-related marketing works very well.
But how can a small business or startup leverage cause marketing. After all, you can’t donate thousands of dollars, right?
You don’t need to have a national presence or big bucks to make a difference - and boost consumer confidence in you […]

By ShannonCherry -- 1 comment

October 2nd, 2008

Want to make an impact with consumers? Help others

Cause marketing is a big buzz words these days - and big business.
And no wonder! A recent study found that 80 percent of people surveyed would switch brands (if quality and costs were comparable) if the product or service was associated with a good cause.
The Cone Cause Evolution Study shows that about 85 percent of […]

By ShannonCherry -- 2 comments