Sometimes it’s inevitable. You have a brand that’s known, but because of certain reasons, you need to change your business name.
And it’s happened at the b5 media Business Channel (the host of this and many other great blogs). They’ve got a new name: Bizzia - and a new portal look.
So what’s in a name? Everything […]
Yesterday, I taught a class about social media marketing for startup businesses.
And one of my points really got a startnge reaction by some in the audience.
I said that when you are competing with thousands of others in the same marketplace, you need to differentiate yourself. And the ONLY real way to do it is present […]
As a business, a brand name is often a huge concern for small business owners. How do you make your brand name stand out to your target market? Well, when it comes right down to it, regardless of your product or service, your selling yourself. You may find it difficult to see yourself as comparable […]
by guest blogger David Clearwater
Logo design is one of those strange little tasks that most entrepreneurs never really get much practice at, so it’s not surprising that most of us could use a little help in getting the best possible logos for our startups. Here are a few mistakes you will want to avoid en […]
At the New York International Auto Show, Chrylser’s CEO Robert Nardelli, said, “Chrysler is like a $60 billion startup company with a rare opportunity to truly redefine its own company culture and path to success.”
Are you kidding me?
Obviously the man knows nothing about a start up. I mean, do you know any startup that had […]
As some of you might know, I live in Albany, NY, the capital of New York State. But what you may not know is that I live only a few hundred yards from both Governor Eliot Spitzer office at the Capitol and his home, the Governor’s Mansion.
So, as you could believe, the fodder and […]
I was at an event last week where someone was using a promotional item as a free giveaway.
More often than not, I see people give away pens. To me, that’s boring - and certainly says nothing about a brand.
This guy who was offering the promotional item realized this too. So he took a different approach, […]
In less time than it takes to grab a chai tea latte, you can learn a tip to build a real buzz for your small business.
In part 2 of our branding piece, learn why all the pretty packaging means little to your target market.
Tags: branding, marketing, Monday Media Marketing Min ute, small-business, startups
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In less time than it takes to grab your gingerbread latte, you can get a real buzz by learning successful marketing strategies.
As part of the continuing series on building your expert status, I share some brand building ideas.
Tags: branding, expert status, marketing strategies, small-business, startup
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Sparking startups with advice, inspiration and a bit of craziness...
Written by Shannon Cherry [email] for b5media.
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