Startup Spark

October 2nd, 2008

Want to make an impact with consumers? Help others

Cause marketing is a big buzz words these days - and big business.
And no wonder! A recent study found that 80 percent of people surveyed would switch brands (if quality and costs were comparable) if the product or service was associated with a good cause.
The Cone Cause Evolution Study shows that about 85 percent of […]

By ShannonCherry -- 2 comments