I’m still surprised to find so many clients and customers thinking that there product or service caters to everyone.
Find out why that’s so wrong in today’s Monday Media Marketing Minute.
Tags: customers, entrepreneur, Monday Media Marketing Minute, niche, niche marketing, prospects, start-up, target-marketPOSTED IN: Be Heard, Communications, Monday Media Marketing Minute, innovation, marketing
Sparking startups with advice, inspiration and a bit of craziness...
Written by Shannon Cherry [email] for b5media.
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2 opinions for Monday Media Marketing Minute: Narrow Your Market
Heidi Caswell
Jun 30, 2008 at 6:25 am
Thanks for that reminder, Even if you have a product or service that appeals to many niches across the board, it is overwhelming to try to market to all of them at once, each needing their own message.
Hendry Lee
Jun 30, 2008 at 9:56 am
Thanks.. That’s a good tip. I’ve been enjoying the podcast for a few episodes.
Online, you can take it even further, not only by knowing how to reach them but is it cost effective to do so.
If AdWords clicks are too high, perhaps other marketing strategies should be the way to start with.
When doing article marketing, it is necessary to target not only the niche, but also a small segment of the niche audience at a time.
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