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IS the corporate blog dying?

by ShannonCherry on March 17th, 2008

I just read an article in the Boston Business Journal that’s saying companies aren’t really blogging anymore.

And company execs say there’s just not enough time to do it. It’s really because they aren’t making it a priority in their marketing efforts.

Here’s where a startup can grab hold of a medium - one that reaches not only to a target market, but the media as well. (Did you know most journalists are using blogs to find story ideas at least a couple of times a week?)

The key to getting noticed is keeping it up. A blog is like any other marketing tool. You need to use it consistently to see results.

Tags: , blog, blogging, companies, marketing, startups

3 opinions for IS the corporate blog dying?

Jennifer Hofmann
Mar 17, 2008 at 11:24 am

It’s interesting. One of the executives in the article is quoted saying, “When I’m blogging, I know I’m not doing what I should be doing.”

Oh, really? I’m willing to argue that one.

(I love your blog, Shannon!)
IS the corporate blog dying? at Swerdloff Dot Com
Mar 18, 2008 at 8:57 am

[…] IS the corporate blog dying?] in Uncategorized. Feed for this […]
gift2visa » Blog Archive » Blogging for Business: Are Corporate Blogs Dying?
Apr 28, 2008 at 2:11 am

[…] That’s the provocative title from a recent Boston Business Journal posting (hat-tip to the StartupSpark blog for bringing it to our attention). From the piece: Launched a few years ago to great fanfare, […]