How are you bracing for the slump?
USA Today just had an article about how some startups are preparing for the economic slowdown.
They gave some good ideas.
But I think they only hit the tip of the iceberg on what people could be doing.
What about marketing? Sure, it’s great it pad your bottom line with VC funds and using collaborative, larger businesses. But sometimes you must do things yourself - and not rely on the fortune of others.
Here’s one thought: how’s that website working? Are you capturing leads and communicating with them on a regular basis? Or is your site just pretty - and pretty static.
Look, in order to keep surviving, you must eventually find customers. That means you MUST collect leads from interested parties. But more importantly, you need to follow up on those leads - and often.
So what if your project is still in beta! You can still reach out to potential customers and get them excited about what’s going on. Give them updates; get their ideas. Whatever you do - don’t neglect them!
Tags: capital, Customer Service, leads, recession, start-up, startups, USA Today, VC, websitePOSTED IN: Business Failure, Customer Service
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