Have I gotten the bait & switch?
Startup Spark is one of the top 100 business blogs on Technorati. So I often get pitched from PR firms and other entrepreneurs to highlight their book, their product, or their service.
Recently, I sent out a call that I wanted to interview authors and other experts. I was pitched one CEO who I thought would interest all of you, so I agreed to interview him. I was excited because the technology they were using could be very beneficial to all of us. And having the founder/entrepreneur to talk about his startup pains would have been great stuff too.
But the PR person got back to me and said he was out of the office a lot and served up another person for me to interview instead.
Now I’m bummed and feel a bit duped.
Look, I am a publicist so I know you have no control over your client’s schedule. But as a journalist, I can say this is a big faux pas.
In my teleclasses and other presentations, I emphasize that if you send out a release or a pitch make sure you can back it up - and part of that is delivering what you promise.
POSTED IN: Customer Service, Publicity
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