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Startup Spark

Archive for the ‘marketing’ Category

July 23rd, 2008

Ho! Ho! Ho! You better start now for a holiday boost!

Even though it’s summer, if you want get ready for a fourth-quarter boost (the time when people are more eager to buy) you need to start NOW!
Most magazines are already thinking of stories with a winter or holiday angle. So you should be thinking that way, too – if you want to beat the competition […]

By ShannonCherry -- 0 comments

July 21st, 2008

Monday Media Marketing Minute: Do you know the marketing mix

In this week’s Monday Media Marketing Minute, I go back to some marketing basics to help you understand all the aspects of marketing: what they are and what they’re used for.
All in less than 3 minutes.
Tags: definitions, marketing, marketing mix, Monday Media Marketing Minute, PublicityShare This

 
icon for podpress  Do you know the marketing mix?: Play Now | Play in Popup | Download

By ShannonCherry -- 0 comments

July 14th, 2008

Monday Media Marketing Minute: Getting Referrals

In this week’s Monday Media Marketing Minute, I share the secrets  to getting a constant stream of referrals from existing customers and clients.  And it’s just under 3 minutes!
Tags: , Getting Referrals, Monday Media Marketing Minute, more clients, more customersShare This

 
icon for podpress  Monday Media Marketing Minute: Getting Referrals: Play Now | Play in Popup | Download

By ShannonCherry -- 2 comments

July 11th, 2008

Success Secrets: Do you know your why with Simon Sinek

As part of Success Secrets, this and every Friday, we talk with entrepreneurs and other professionals about building a business.
This week, I’m featuring Simon Sinek, who I believe is one of the most fascinating marketers around. Simon is a leading international authority on how to expand business markets and customer bases by inspiring action within […]

 
icon for podpress  Do you know your why with Simon Sinek: Play Now | Play in Popup | Download

By ShannonCherry -- 1 comment

July 7th, 2008

Monday Media Marketing Minute: Want to be on the radio?

There are more than 10,000 tradition (not online) radio programs in the US looking for guests each day.  If you want to be one of them, you need to listen to this week’s Monday Media Marketing Minute and find out how you can pitch producers.
In less than 3 minutes, you’ll know exactly what to do […]

 
icon for podpress  Monday Media Marketing Minute: Want to be on the radio?: Play Now | Play in Popup | Download

By ShannonCherry -- 0 comments

June 30th, 2008

What makes YOU buy?

Scientists have discovered the part of the brain that makes buy when they see marketing.
The region, in a primitive part of the brain, is activated when we are faced with unfamiliar choices.
And the research has shown it’s the cause of why bright new packaging or a snappy logo can make products sell. Scientists believe novelty-seeking […]

By ShannonCherry -- 0 comments

June 30th, 2008

Monday Media Marketing Minute: Narrow Your Market

I’m still surprised to find so many clients and customers thinking that there product or service caters to everyone.
Find out why that’s so wrong in today’s Monday Media Marketing Minute.
Tags: customers, entrepreneur, Monday Media Marketing Minute, niche, niche marketing, prospects, start-up, target-marketShare This

 
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By ShannonCherry -- 2 comments

June 27th, 2008

Success Secrets: Shel Horowitz

As part of Success Secrets, this and every Friday, we talk with entrepreneurs and other professionals about building a business.
This week, I’m featuring good friend Shel Horowitz, from FrugalMarketing,com. Shel & I had a good time talking about starting a business and how to market on the cheap,
(Image courtesy of Shannon Cherry of BeHeardSolutions.com)
Tags: […]

 
icon for podpress  Success Secrets: Shel Horowitz: Play Now | Play in Popup | Download

By ShannonCherry -- 2 comments

June 25th, 2008

Using Web 2.0 & Social Networking Free Call

I hosted a great , completely-full, call last night with Michele PW and MaryPat Kavanaugh on using Web 2.0 and Social Networking to get more business.
I certainly learned a lot.
In case you missed the call, or couldn’t get through, you can give a listen right here (or download it to listen to at your convenience).
And […]

 
icon for podpress  Using Web 2.0 & Social Networking Free Call: Play Now | Play in Popup | Download

By ShannonCherry -- 2 comments

June 20th, 2008

7 ways to make your business more visible

It’s important to make your business visible, in your community and beyond. After all, when people are looking to buy products or services, they usually opt for the business they remember seeing or hearing about.
Use the following ideas to market your business, create visibility, and drive more customers to your doors.
1.) Launch an event – […]

By ShannonCherry -- 3 comments

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