As part of Success Secrets, this and every Friday, we talk with entrepreneurs and other professionals about building a business.
This week, I’m talking with Duncan MacPherson, co-founder and co-CEO of Pareto Systems and Pareto Platform and the co-author of Breakthrough Business Development.
He really outlines ways you can build you business quickly - in just 90 […]
The beauty of a small business is that it’s usually very community oriented. Owners really get to know their clients and customers. When you’re trying to impress, build or maintain a relationship with a partner or investor, it’s so important to be yourself. Don’t be fake.
When it comes to the whole “wining and dining” […]
Friday night I got an email from a women who we’ll call Sammie. I met Sammie at a networking event six months ago where I was the speaker for the evening.
I liked Sammie, who owned her own business. She was fun, stylish and smart - or so I thought. She contacted me a […]
Startup Spark is one of the top 100 business blogs on Technorati. So I often get pitched from PR firms and other entrepreneurs to highlight their book, their product, or their service.
Recently, I sent out a call that I wanted to interview authors and other experts. I was pitched one CEO who I thought would […]
I think all of us understand that rising fuel prices will equal a higher ticket price at for air travel.
But charging 15 bucks to check in a first bag (let alone the $25 per additional bag) is simply a dumb move. Especially when there are already problems with getting luggage to arrive when you do!
Frankly, […]
You’ve just done your first direct marketing campaign. And you got a response! It’s time to celebrate! Right?
Wrong. You still need to qualify the leads.
Sometimes we get so caught up in the campaign, we forget to realize that just because someone responds to your marketing doesn’t mean that they will immediately buy from you.
It’s important […]
No matter what business you are in, referrals can be a HUGE income generator. In fact, some businesses end up ending their other advertising efforts because they can keep busy with referral biz.What’s great about referral marketing is that it can cost nothing! You get them because someone feels confident in your product or services […]
USA Today just had an article about how some startups are preparing for the economic slowdown.
They gave some good ideas.
But I think they only hit the tip of the iceberg on what people could be doing.
What about marketing? Sure, it’s great it pad your bottom line with VC funds and using collaborative, larger businesses. But […]
As part of Success Secrets: this and every Friday, I’ll be talking with entrepreneurs and other professionals about building a business.
Today, I’m talking to Jennifer Gniadecki, author of Non-Toxic Networking: Poisonous to Popular.
Learn Jen’s secrets as she explains why you can be popular, build your business - and have a great time doing it.
And Jen’s […]
For those who celebrate Easter, I hope it was enjoyable and relaxing.
But for me, one of millions who doesn’t celebrate the holiday, I was one angry consumer.
You see, I was in dire need of Diaper Genie liners, and thought, “Let’s take the girls shopping to get out of the house for a while.”
We went first […]
Sparking startups with advice, inspiration and a bit of craziness...
Written by Shannon Cherry [email] for b5media.
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