July 17th, 2008
With everything being so expensive, you might find it difficult to dig into the budget for publicity. Money aside, you need to create a “buzz” around your business.
Getting your target martket to notice your product or service doesn’t always have to cost you the big bucks. You can build interest around your product or service […]
By ShannonCherry -- 1 comment
July 15th, 2008
A good friend and entrepreneur was chatting with me on her phone, while in the post office checking her mail.
She became livid, as she realized, yet again, 3 clients haven’t paid her this month.
It’s a common theme I’m hearing a lot lately. People are slower to pull the trigger to buy and slower to pay.
A […]
By ShannonCherry -- 1 comment
July 10th, 2008
Social networking sites have proven to be an outstanding method of growing your business. It is among the most effective (and free) ways to get the word out and connect with other business owners.
Sites like Myspace and Facebook are only a couple among the growing web of social networking sites. There are dozens of networking […]
By ShannonCherry -- 0 comments
July 8th, 2008
The cost of health insurance remains the No. 1 problem among small-business owners. That’s according to a new Wells Fargo/National Federation of Independent Business survey.
It found about 59 percent of small firms (three to 199 employees) today offer a health plan, down from 68 percent in 2000.
Are you worried about health care coverage? […]
By ShannonCherry -- 0 comments
July 7th, 2008
If you’re like most small business owners, the answer is no. That’s according to the latest Discover Small Business Watch.
When asked whether they would work for someone else if that job promised more money than they currently make, 59% of small-business owners said they’d turn that job down and continue with their own business, according […]
By ShannonCherry -- 2 comments
July 4th, 2008
As part of Success Secrets, this and every Friday, we talk with entrepreneurs and other professionals about building a business.
This week, I’m featuring Michael Port, who the Wall Street Journal considers a marketing guru. Michael is also the author of the bestselling books Beyond Booked Solid and Book Yourself Solid.
He gives us some great ideas […]

Success Secrets: Michael Port, Beyond Booked Solid:
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By ShannonCherry -- 2 comments
July 1st, 2008
June was quite a busy month, with 60 posts. So it wouldn’t be surprising if you missed something!
Here are some highlights of the most commented posts in June:
Are you treating your business like a buffet?
Can bartering help you?
Hell-oh! Can you be any ruder?
Marketing on a startup budget
What are colleges teaching your youth?
Why every young entrepreneur […]
By ShannonCherry -- 0 comments
July 1st, 2008
Has business been slow? Are you finding that people are pulling the trigger as fast as they used to?
You’re not alone.
The latest Wells Fargo/Gallup Small Business index shows that half of 600 owners polled nationwide said they’ve postponed major purchases over the past three months.
In addition, just under half said they’re putting less into savings, […]
By ShannonCherry -- 2 comments
June 26th, 2008
Last week, I spent most of Friday morning with two of my good friends, Rebecca Murtagh and Lori King Kocsis creating vision boards.
I wanted to have one for my office to inspire and motivate me (see a picture below).
A vision board (which was made popular by the movie, The Secret) is typically a poster board […]
By ShannonCherry -- 9 comments
June 24th, 2008
It seems like they might be right when they say “money isn’t everything”.
The Wells Fargo/Gallup Small Business Index Survey was started nearly 5 years ago. It basically surveys the optimism of business owners like you every quarter.
The latest statistics show that small business owners are the least optimistic about the ecoomy they’ve been […]
By ShannonCherry -- 1 comment
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