America’s the big consumer of social media
Interesting study out at AdWeek. According to Universal McCann more Americans read and watch social media than actually produce it.
It also appears that Asians produce the most content (that’s obviously made to fill the American appetite.)
The study also showed about 60 percent of Internet users in the US read blogs, but just 26 percent had created one, compared to over 70 percent of Internet users who blog in South Korea and China.
So what does this mean to a startup or entrepreneur? Create content, and if your target market is Americans, they will eat it up!
(image courtesy of Shannon Cherry of BeHeardSolutions.com)
POSTED IN: Entrepreneurship, Web 2.0, innovation
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