October 25th, 2006
About your host
Hi. I’m Shannon Cherry.
Every day, I began my day saying those words. But that was years ago, when I was a morning anchor for a small TV news station in upstate NY.
More than 15 years later, lots have changed. I’m married. I have girl twin toddlers. One dog. One cat.
And I am an entrepreneur. I didn’t intend to be, mind you. I was pretty happy plugging along, working for major PR firms and helping some major clients get major media coverage. But then the dot com bust began and just about every PR person I knew was scrambling to find work.
When I finally landed a job, I found an evil boss who believed intimidation was the key for success. He usually left me alone, since I was actually brining in clients - and putting money in his pocket. But one day, he decided to make me his target in front of a client. He complained that getting the client on Good Morning America (yes, that GMA!) wasn’t good enough and said some choice, not-ready-for-prime-time words. So I said two words back… No, not THOSE words, but “I quit.”
And I began my venture into starting my own business then and there. I knew I could what he did on my own, plus create a a better working environment. Five years later, I am still here.
This blog is written for you, those with the entrepreneurial spirit in their heart out there trying it right now - or planning and waiting for the right time.
I know how hard it can be. I struggled to find my feet when I founded Cherry Communications, a virtual firm that provides strategic marketing to other small businesses. I still struggle once in a while as I managed this company, and it’s subsidiaries: Be Heard Solutions and Penny Pinching Publicity.
I’m located in Albany, NY, USA, the capital of New York State.
If you want to reach out, please do. All I ask is that you let me know you found me on the blog and what you would like to discuss.
- email: shannoncherry@ gmail dot com
- skype: shannoncherryapr
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