May 29th, 2008
Yesterday, I discussed what tactics small businesses are choosing to invest their marketing dollars in. Today, I want to show you how much more you can do, cost effectively.
Here are my tips on making sure your Internet marketing is working for you - not against you.
Search engines aren’t the be all and end all.
Although search […]
By ShannonCherry -- 0 comments
May 29th, 2008
We all know that kids say (and do) the darnedest things.
With Mother’s Day passed and Father’s Day around the bend, I thought it would be fun to find out how kids teach us things about business.
So I asked my colleagues at b5’s business channel to share their thoughts this week about it:
Blogging is important - […]
By ShannonCherry -- 6 comments
May 28th, 2008
B2B Reports recently released results of their survey on what small business owners’ invest in marketing-wise.
More than half used their marketing dollars on web design (53 percent). Many (43 percent) also added search engine optimization to the mix as well. And 41 percent also chose email marketing.
B2B Reports surveyed 800 small businesses.
Investing in Internet marketing […]
By ShannonCherry -- 2 comments
May 27th, 2008
In this week’s issue of Be Heard!, I share my secret to getting year-end publicity. Plus, you’ll get a great contact for Power Lunch!
Check out the ezine here.
Tags: Be Heard, Be Heard Solutions ezine, entrepreneurs, power lunch, Publicity, Shannon Cherry, small business owners, solo professionalsShare This
By ShannonCherry -- 0 comments
May 27th, 2008
Keith McFarland’s new Time magazine article claims that entrepreneurs aren’t really fearless.
And I must disagree.
He says that many people starting up companies think in terms as a brilliant experiment - that if it doesn’t work out they can go back to getting a ‘real job.’
It’s taking that initial leap -rather than staying in a secure environment […]
By ShannonCherry -- 0 comments
May 26th, 2008
In this week’s Monday Media Marketing Minute, I share how you can start getting noticed online - without having a blog.
In less time than it takes to grab your Starbucks, you’ll learn a great way to get a real buzz.
For more weekly free publicity tips, go to http://www.beheardsolutions.com
Tags: blogging, blogs, entrepreneur, how to get online, […]

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By ShannonCherry -- 2 comments
May 22nd, 2008
I think all of us understand that rising fuel prices will equal a higher ticket price at for air travel.
But charging 15 bucks to check in a first bag (let alone the $25 per additional bag) is simply a dumb move. Especially when there are already problems with getting luggage to arrive when you do!
Frankly, […]
By ShannonCherry -- 4 comments
May 21st, 2008
Who wouldn’t want a stampede of prospects coming to them?
That’s why you really need to see a real stampede. And my friend, Troy White knows all about them.
You see, Troy lives in Calgary where the 95-year old Calgary Stampede takes place. This event is legendary. For 95 years now the Calgary Exhibition and Stampede has […]
By ShannonCherry -- 0 comments
May 21st, 2008
There’s sometimes nothing better for me than finding a great deal. I love it.
But when money’s tight - and it always is when you are starting a business - the fun gets very serious.
Here are some of my tips to cut initial costs:
Ask for a discount - ALWAYS. Never settle on the first price. Ask […]
By ShannonCherry -- 2 comments
May 20th, 2008
Ok. I’ll admit it. I’m a closet geek girl. But with running a PR business and keeping track of twin toddlers, I can lose track of things.
And I need some help from you.
I’m looking for some ways to streamline using some of the tolls I already have, plus some apps that I may not have […]
By ShannonCherry -- 3 comments
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