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Startup Spark

Archive for May 2008

May 29th, 2008

Internet Marketing: Tips for success

Yesterday, I discussed what tactics small businesses are choosing to invest their marketing dollars in. Today, I want to show you how much more you can do, cost effectively.
Here are my tips on making sure your Internet marketing is working for you - not against you.
Search engines aren’t the be all and end all.
Although search […]

By ShannonCherry -- 0 comments

May 29th, 2008

Kids - and what they mean to business

We all know that kids say (and do) the darnedest things.
With Mother’s Day passed and Father’s Day around the bend, I thought it would be fun to find out how kids teach us things about business.
So I asked my colleagues at b5’s business channel to share their thoughts this week about it:

Blogging is important - […]

By ShannonCherry -- 6 comments

May 28th, 2008

What kind of marketing are small businesses investing in?

B2B Reports recently released results of their survey on what small business owners’ invest in marketing-wise.
More than half used their marketing dollars on web design (53 percent). Many (43 percent) also added search engine optimization to the mix as well. And 41 percent also chose email marketing.
B2B Reports surveyed 800 small businesses.
Investing in Internet marketing […]

By ShannonCherry -- 2 comments

May 27th, 2008

Learn the one thing you can do now to get publicity at year’s end

In this week’s issue of Be Heard!, I share my secret to getting year-end publicity. Plus, you’ll get a great contact for Power Lunch!
Check out the ezine here.
Tags: Be Heard, Be Heard Solutions ezine, entrepreneurs, power lunch, Publicity, Shannon Cherry, small business owners, solo professionalsShare This

By ShannonCherry -- 0 comments

May 27th, 2008

Are entrepreneurs risk takers?

Keith McFarland’s new Time magazine article claims that entrepreneurs aren’t really fearless.
And I must disagree.
He says that many people starting up companies think in terms as a brilliant experiment - that if it doesn’t work out they can go back to getting a ‘real job.’
It’s taking that initial leap -rather than staying in a secure environment […]

By ShannonCherry -- 0 comments

May 26th, 2008

Monday Media Marketing Minute: Leave a Comment

In this week’s Monday Media Marketing Minute, I share how you can start getting noticed online - without having a blog.
In less time than it takes to grab your Starbucks, you’ll learn a great way to get a real buzz.
For more weekly free publicity tips, go to http://www.beheardsolutions.com
Tags: blogging, blogs, entrepreneur, how to get online, […]

 
icon for podpress  Monday Media Marketing Minute: Leave a Comment: Play Now | Play in Popup | Download

By ShannonCherry -- 2 comments

May 22nd, 2008

Lessons from American Airlines

I think all of us understand that rising fuel prices will equal a higher ticket price at for air travel.
But charging 15 bucks to check in a first bag  (let alone the $25 per additional bag) is simply a dumb move. Especially when there are already problems with getting luggage to arrive when you do!
Frankly, […]

By ShannonCherry -- 4 comments

May 21st, 2008

Build your business with a stampede of customers

Who wouldn’t want a stampede of prospects coming to them?
That’s why you really need to see a real stampede. And my friend, Troy White knows all about them.
You see, Troy lives in Calgary where the 95-year old Calgary Stampede takes place. This event is legendary. For 95 years now the Calgary Exhibition and Stampede has […]

By ShannonCherry -- 0 comments

May 21st, 2008

Cost saving tips for startups (or just about any business!)

There’s sometimes nothing better for me than finding a great deal.  I love it.
But when money’s  tight - and it always is when you are starting a business - the fun gets very serious.
Here are some of my tips to cut initial costs:

Ask for a discount - ALWAYS. Never settle on the first price. Ask […]

By ShannonCherry -- 2 comments

May 20th, 2008

All these gadgets… can they really help me

Ok. I’ll admit it. I’m a closet geek girl.  But with running a PR business and keeping track of twin toddlers, I can lose track of things.
And I need some help from you.
I’m looking for some ways to streamline using some of the tolls I already have, plus some apps that I may not have […]

By ShannonCherry -- 3 comments

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