April 21st, 2008
In less time than it takes to get your intern to fetch you a cup of coffee, you can learn a new marketing technique that really gives you a buzz.
This week: why writing a pitch letter is the best way to get the media’s attention.
And if you need more information about working with the media, […]

Monday Media MArketing Minute: Write a pitch letter:
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April 18th, 2008
As part of Success Secrets: this and every Friday, we talk with entrepreneurs and other professionals about building a business.
Today, we interview Kendall Summerhawk, a marketing and branding coach, and owner of KendallSummerhawk.com
(Images courtesy of Shannon Cherry of BeHeardSolutions.com)
Tags: entrepreneurs, Kendall Summerhawk, marketing, start-up, startups, Success SecretsShare This

Success Secrets: Kendall Summerhawk:
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By ShannonCherry -- 1 comment
April 17th, 2008
USA Today just had an article about how some startups are preparing for the economic slowdown.
They gave some good ideas.
But I think they only hit the tip of the iceberg on what people could be doing.
What about marketing? Sure, it’s great it pad your bottom line with VC funds and using collaborative, larger businesses. But […]
By ShannonCherry -- 0 comments
April 16th, 2008
by guest blogger David Clearwater
Logo design is one of those strange little tasks that most entrepreneurs never really get much practice at, so it’s not surprising that most of us could use a little help in getting the best possible logos for our startups. Here are a few mistakes you will want to avoid en […]
By ShannonCherry -- 1 comment
April 15th, 2008
In the face of a possible recession, small and medium sized businesses are cutting back on their marketing budgets.
Of course, you may think I’m a little bias here, since I own my PR firms (Be Heard Solutions and Cherry Communications), but hear me out.
A recession should mean that your marketing budget should increase to keep […]
By ShannonCherry -- 1 comment
April 15th, 2008
Optimism among small business owners is the lowest it has been in 28 years. The Small Business Economic Trends report released by the National Federation of Independent Business said that Small Business Optimism fell 3.3 points, the lowest since the second quarter of 1980.
Much of the problem seems to be the fear of a recession. […]
By ShannonCherry -- 1 comment
April 14th, 2008
In this episode of Monday Media Marketing Minute, you’ll learn the strategy to find the best media contact for your ideas and stories.
In less time than it takes to even make a cup of joe, you’ll learn a tactic to help you get a real buzz.
And for more tips and tactics, go to http://www.beheardsolutions.com
Tags: Be […]

Monday Media Marketing Minute: Find the right media contact:
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April 11th, 2008
As part of Success Secrets: this and every Friday, we talk with entrepreneurs and other professionals about building a business.
Today, we interview James Roche, the infoproduct guy.
(Images courtesy of Shannon Cherry of BeHeardSolutions.com)
Tags: Entrepreneur Interviews, Infoproduct guy, James Roche, Shannon Cherry, Success SecretsShare This

Success Secrets: James Roche:
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April 10th, 2008
National Small Business Week is April 21-25. This year, the government has set up a three-day event in Washington D.C. as well as events in NYC, and even created a website for this year’s festivities at www.nationalsmallbusinessweek.com where you can register for events.
Even if you can’t attend the festivities, there are other ways you can […]
By ShannonCherry -- 0 comments
April 10th, 2008
Money, dinero, argent, soldi, whatever you call it, a startup needs it desperately. But it’s not always the easiest thing to get a hold of.
So what do you do if you have a fantastic idea but no funds to back it up? If you have no real credit history and limited other resources (family, friends, […]
By ShannonCherry -- 0 comments
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