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Startup Spark

Archive for February 2008

February 26th, 2008

The bad rep of working from home

Since I started my own business out of my home a few years ago, I noticed a trend with many other work-at-home moms that’s beginning to irk me.They moan and complain about not being successful.
The real problem is many work at home moms fail to realize that they are business owners, and thus should be […]

By ShannonCherry -- 3 comments

February 26th, 2008

Exclusive audio series “Be Heard” begins tomorrow on Startup Spark

Eight successful marketers will be interviewed as part of a series in celebration of National Be Heard Day. The interviews, beginning tomorrow, will feature the insider secrets on how to develop low-cost, effective marketing strategies for small business owners and entrepreneurs.
The podcast interview series, “Be Heard” will be featured right here on www.startupspark.com, […]

By ShannonCherry -- 11 comments

February 25th, 2008

Study says patents aren’t helping small businesses

The Small Business and Entrepreneurship Council recently conduct a survey that says the paperwork and complexity of registering a patent is draining small businesses. The study also says that most patents are failing to meet set standards, making small businesses owners and entrepreneurs doing a lot of extra, unnecessary work.
Raymond Keating, the group’s chief economist, […]

By ShannonCherry -- 0 comments

February 25th, 2008

Monday Media Marketing Minute: Get writing

In less time than it takes to teach an intern how to make a latte (which I did today), you can get a real buzz for your business.
In the ongoing series on establishing yourself as an expert, I talk about how writing is one of the best ways to gain credibility in your market.
Tags: establish […]

 
icon for podpress  Get writing: Play Now | Play in Popup | Download

By ShannonCherry -- 0 comments

February 22nd, 2008

Publicity expert shares tips on PR for National Be Heard Day

Many small business owners and entrepreneurs think marketing and publicity is out of their reach, especially when they feel they can’t compete budget-wise with big corporations.
But I disagree. With the right amount of exposure in the right places, any small business can flourish and succeed. National Be Heard Day is on March 7th and […]

By ShannonCherry -- 6 comments

February 22nd, 2008

Success Secrets: A 10-year old shares her small business success

In our new on-going segment, Success Secrets, I’ll be talking with entrepreneurs and other professionals about building a business.
This week, we’re interviewing Alice, a ten-year old entrepreneur and owner of  Frou Frou Flip Flops.
This gal is well on her way and is helping other young entrepreneurs find their path.
You know… sometimes a kid can remind […]

 
icon for podpress  Alice the 10 year old entrepreneur: Play Now | Play in Popup | Download

By ShannonCherry -- 14 comments

February 21st, 2008

Are you feeling the pinch?

An article in USA Today is saying the recession is already affecting small businesses. They also pointed to a recent survey of 1,800 small-business owners by the National Federation of Independent Business trade group shows that an index measuring optimism among the owners dropped in January to its lowest since 1991.
More small-business owners said they […]

By ShannonCherry -- 1 comment

February 21st, 2008

Suit Yourself: Is image everything?

A couple of weeks ago, I went to a networking event where I was presenting. (Yeah, the one where a person took my business card and spammed me.)
One participant asked me a question after I was through with my speech about getting the right clients to buy her services. She wondered how she could […]

By ShannonCherry -- 4 comments

February 20th, 2008

New energy bill helps small businesses

Over at GreenerAssets.com, Ali shared some new information on an energy bill that will actually benefit small businesses.  Check it out here.
Is it important for you  to develop your business in an eco-friendly way, or do you think you need to wait until you’ve built you’re empire before getting serious about it?  Or perhaps, you’re […]

By ShannonCherry -- 1 comment

February 20th, 2008

Are you leaving money on the table?

I just learned more than 65% of small business owners do their own taxes.
Frankly, I don’t think that’s too smart. Each yea, small business owners give away millions of dollars to the US government simply by overlooking some deductions that are eligible for. That’s why I have a bookkeeper and accountant.
But if you must do  […]

By ShannonCherry -- 0 comments