February 29th, 2008
Yes, it’s February 29 - an extra day in four years.
I know it feels just like any other day, but it’s not. You’ve got an extra day that you normally don’t have. How are you using it?
For me, I cleared the decks and met with my mastermind partners to plan for the next four years. […]
By ShannonCherry -- 1 comment
February 29th, 2008
What is it that makes you remember one business and not another? Regardless of what they did, they somehow created excitement. They somehow got to your emotions and created a buzz inside of you. They got heard!
How can you create excitement for your business? Well, for one, you must avoid herd (as opposed to […]
By ShannonCherry -- 4 comments
February 29th, 2008
For the next couple of weeks, I won’t be posting a Success Secrets interview or my Monday Media Marketing Minute.
We’ve got a lot of audio coming up in the Be Heard series, that includes a lot of marketing tidbits AND best practices, so I don’t want to overwhelm.
Enjoy!
Tags: , Be Heard, Be Heard Day, Monday […]
By ShannonCherry -- 0 comments
February 28th, 2008
Welcome to the next podcast in the Be Heard series, an exclusive audio series for Startup Spark in celebration of Be Heard Day on March 7.
Today, I talk with marketing pro Desiree Young, from VentureWalk.com. I truly admire Desiree who used marketing tactics to reinvent her business in New Orleans after the hurricane. Now she […]

Be Heard: Desiree Young:
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By ShannonCherry -- 0 comments
February 28th, 2008
The housing market problems seem to have finally caught up with entrepreneurs, according to a recent story from BusinessWeek.
And it seems that Small Business Administration (SBA) loans are getting scarce, too!
So many are turning to their own homes to get a second mortgage to front the costs of a startup. I’m just not sure putting […]
By ShannonCherry -- 7 comments
February 28th, 2008
Are you a spy?
You should be. Intelligence gathering is a must in today’s marketplace. And even small businesses and startups should be doing it right fro the beginning.
It answers the basic question: what is my competition doing?
Here’s some ways you can legally spy on your competition for free:
Google News Alerts- use keywords and competitors’ names […]
By ShannonCherry -- 0 comments
February 27th, 2008
Yesterday, I had the luxury of going to an all day seminar on search engine marketing.
One of my Internet marketing mentors, Rebecca Murtagh, had invited me. I learned a lot of great ideas and tips.
However, one group of presenters from a local company really couldn’t keep my attention. They were the new, hip Internet marketers […]
By ShannonCherry -- 5 comments
February 27th, 2008
Welcome to the first podcast in the Be Heard series, an exclusive audio series for Startup Spark in celebration of Be Heard Day on March 7.
Today, I talk with Terri Levine, from TerriLevine.com. She’s a coach that has used several low cost marketing tactics to Be Heard.
Check it out - and don’t forget […]

Be Heard Terri Levine:
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By ShannonCherry -- 0 comments
February 27th, 2008
Have your own business? Bet you were born first in your family - just like me!
According to a survey in Australia, 40 percent of small business owners are the oldest among their siblings. The ‘babies’ tend not to start businesses.
Also, the results found that having parents that are entrepreneurs have no bearing on if […]
By ShannonCherry -- 6 comments
February 26th, 2008
If you have been studying the political campaigns and debates of late, you may have missed a trend that you can use in your business to sell to your potential customers or clients.
Why is Obama in the lead (as I write this)?
He told the better story.
There really wasn’t much talk about the issues and what […]
By ShannonCherry -- 1 comment
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