Recently, a small business consultant who runs a business membership organization complained to me that she was surprised to find her renewal rate was down 50% from the previous year.
As someone who was running this organization for 5 years, she realized that she always loses a few members each year. But 50%! What gives?
It was […]
I used to be a ‘fly-by-the-seat-of-my-pants’ kind of girl. But when things started slipping through the cracks, I realized I needed better planning skills.
A recent article in the Associated Press reminded me how essential it is to plan for your business. And although this article focused on the financial aspects of planning, I think […]
In less time than it takes to get your chai tea latte, get a marketing tactic that helps you get a real buzz about your business.
In this episode of the Monday Media Marketing Minute, I share my secrets for a start up or small business owner to do market research on a budget.
And don’t forget […]
We already reviewed my picks for top news stories about startups, but now I’d like to share some of the most popular stories/posts that Startup Spark had this year. I’ve chosen the post each month that garnered the most comments.
In January, we interviewed Ian Landsman.
February saw that love and passion are in businesses everywhere.
We learned […]
Although I started blogging for Startup Spark just a few months ago, I’ve been monitoring the news stories about startups and entrepreneurs for some time now. (Thank you Google News Alerts!)
I’d like to share with you a few of the top news stories that got coverage in 2007:
1) Microsoft threatens to sue startups. Back in […]
Wondering what startups are going to be the ones to watch in 2008? Look no further than Wired Magazine’s annual list.
Of course, Wired’s list are technology based companies, but it is pretty interesting:
23andMe
37Signals
AdMob
BitTorrent
Dash
Fon
Powerset
Slide
Spock
But maybe the most interesting aspect of the story, which is just a little blip, is that what they feel can make such […]
Seems Santa got the outsourcing bug this year.
With Mars unusually bright, and the moon full, Santa may have decided to forgo using his reindeer with the shiny, red nose.
According to astronomers at the Miami Space Transit Planetarium, the red planet will shine brighter because it will be directly opposite the sun, reflecting the most light, […]
Visa is helping small businesses with a new contest that will help a business owner with it’s toughest challenge with it’s new contest: The Business Breakthrough.
To enter, you need t write a 500 word or less essay on how you think your business can be more efficient in one of five categories: Marketing, Technology, Finance, […]
In less time that it takes to get a peppermint mochachino, you can learn how to get a buzz using publicity.
In this edition of the Monday Media Marketing Minute, learn some of the marketing strategies I do the last week of every year.
Tags: articles, marketing-tips, media_marketing, Podcast, PR, Publicity, quickcastShare This
I’m in a local networking group to help generate leads for my business. But I found I wasn’t doing as well as I hoped. Actually, I didn’t get one ounce of business from it.
So when I got my renewal letter, I wondered if it was worth it.
I spoke with friend Bonnie Ausfeld. She’s author of […]
Sparking startups with advice, inspiration and a bit of craziness...
Written by Shannon Cherry [email] for b5media.
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